Marketing your business is a task that should never have an end date. You should always have a steady stream of prospects enquiring about your services, opting into your email list, or purchasing your products. When you stop having that steady flow, it’s time to re-evaluate your marketing efforts.
Your sales funnel is simply the path your prospects take from first introduction to your products and services toward your highest price service, normally 1:1 coaching. The offers you make along this funnel path are completely up to you and they normally follow a gradual price increase.
Here are some ways to consistently attract clients into your funnel, no matter what time of year:
1. Be consistent with your marketing. Take advantage of real life networking events and sponsorship opportunities. Post daily on social media. Interact with prospects on your page, your personal profile, or within common groups. Use scheduling options or third-party schedulers to post on public holidays or...
Smart business owners know that to make the most profit possible, they need to keep their operating costs low. However, don’t be fooled into thinking you should try to run your business completely cost-free. It’s nearly impossible – even with all the free tools available – and using all free tools may harm your credibility with your clients.
Put yourself in your client’s position. What are your thoughts about someone whose website has a .wordpress.com or .blogger.com URL instead of the simple-name-of-their-business.com? These are signs that the website owner doesn’t host their own website, which could indicate their newness to the online world.
Think about your branding images and headshots. Are you using a blurry headshot from vacation or did you spend money on a professional photo shoot? All these things make a big difference when it comes to winning clients but it doesn’t have to break your bank account.
Here are 5 ways to control your...
When was the last time you did some target market analysis? Do you know exactly WHO you’re trying to reach with your services? Have you identified HOW you can help them through their pain points?
Or does this all sound foreign to you?
Knowing your target market is an integral part of running your business. Sure, you can have a solid message but is your target market hearing it? There’s no way to know unless you can identify WHO your market is and how to get your message to them. Without this information, you are practicing what I call “hope marketing,” in which you’re just throwing your message out there and HOPING someone notices and becomes your client. Sorry to say but that process is a waste of your valuable time and skills.
1. You’re not B&M so don’t try to appeal to the vast population. B&M’s success depends upon carrying thousands of products that appeal to a wide variety of people of varying economic levels, all at...
There’s a lot of information on the web about starting a virtual assistance practice and it’s quite easy to get sucked into the promise of working less hours for more money and taking time off whenever you feel like it.
Realistically, when you’re getting started, you may end up working more hours and having less time on your hands than you did when you were working for someone else. And, if you don’t get your pricing right, you could end up working for less too!
That’s not to say that working less hours for more money and taking time off when you want is a pipe dream. It can become true if you get it right. But there are a lot of factors to take into consideration which I won’t go into today.
What I can tell you with hindsight is that I fell into three major traps when I started up.
Firstly, I knew how much I needed to earn to survive, but that was about it. I didn’t sit down and look at the figures properly.
Secondly, I didn’t have a...