Smart business owners know that to make the most profit possible, they need to keep their operating costs low. However, don’t be fooled into thinking you should try to run your business completely cost-free. It’s nearly impossible – even with all the free tools available – and using all free tools may harm your credibility with your clients.
Put yourself in your client’s position. What are your thoughts about someone whose website has a .wordpress.com or .blogger.com URL instead of the simple-name-of-their-business.com? These are signs that the website owner doesn’t host their own website, which could indicate their newness to the online world.
Think about your branding images and headshots. Are you using a blurry headshot from vacation or did you spend money on a professional photo shoot? All these things make a big difference when it comes to winning clients but it doesn’t have to break your bank account.
Here are 5 ways to control your...
When was the last time you did some target market analysis? Do you know exactly WHO you’re trying to reach with your services? Have you identified HOW you can help them through their pain points?
Or does this all sound foreign to you?
Knowing your target market is an integral part of running your business. Sure, you can have a solid message but is your target market hearing it? There’s no way to know unless you can identify WHO your market is and how to get your message to them. Without this information, you are practicing what I call “hope marketing,” in which you’re just throwing your message out there and HOPING someone notices and becomes your client. Sorry to say but that process is a waste of your valuable time and skills.
1. You’re not B&M so don’t try to appeal to the vast population. B&M’s success depends upon carrying thousands of products that appeal to a wide variety of people of varying economic levels, all at...
In my previous blog I covered 5 ideas about how to get your motivation back.
Here are six further ideas to win back your motivation and fall in love with your work all over again.
1. Align your work with your life purpose
If you combine your area of genius with a deep, inner life purpose that drives you, regaining your motivation comes naturally.
Your life purpose is not external, like “teaching kids to play football”. That would just be a manifestation of what drives you.
The sort of life purpose to identify and embrace is spiritual, even if you are not.
It gives your life meaning.
It’s something you want to live for every day, like “leading by example”.
Even if you don’t like journaling, this is a highly useful tool to embrace when you are on an inner journey. Articulating your thoughts on paper helps you quickly see through premises or statements that aren’t really true (just as it does if you talk about a topic in a group). It...
Feeling a little unmotivated? You know you’ve got things to do but just don’t feel like making the effort?
We ALL feel like that from time to time. There’s nothing to be ashamed of.
If you’re running your own business or in the process of getting your VA/freelance business up and running, girl, you’ve got to get up and move on. And quick, before the rot sets in!
Question: What do you do, (or would you do) if a client were demotivated? How do you help your clients to motivate themselves?
Answer: You ask questions, encourage them, call them out on avoidant or excuse-based behaviour, praise them for steps forward.
ALL of this you can apply to yourself.
Become YOUR OWN client.
Here are five ideas to win back your motivation and fall in love with your work all over again.
1. Recognise that goals and paths are two different things
You’ve been focusing on your goal but not really getting closer. Your business is much too busy, and you feel...
Let’s step away from the opt-ins for a moment and explore another option.
Before you start getting sweaty palms and shouting at the screen because the thought of running a live webinar was definitely NOT on your strategy list, let me tell you something.
If I can do it… you can do it.
I have worked behind the scenes for the last 20 years supporting a variety of clients. I am used to being behind the scenes. I actually quite like it there.
The thought of running a webinar made me wobble a bit initially.
But you know what?
It’s true what they say.
If you’re confident about the subject you’re talking about, you forget you’re speaking to ‘live’ people.
So, here’s how free webinars can explode your list.
People love video because this medium is the closest thing to seeing you in person. Your audience members don’t have to travel or leave the comfort of their home to see you in action. They will see your face, hear...
If you already have a website, is it working for you around-the-clock to bring in new subscribers?
It could–and should–be!
Gone are the days of boring old websites that serve as business cards on the web.
It’s time to up the ante on your current website and accelerate your growth.
And if you don’t have a website yet, this article is still worth a read. You get to start the right way and save yourself loads of time.
Okay, so previously, we talked about having a landing page with an opt-in form. Well, here’s the good news. You can also easily add your opt-in to several other places on your site to ensure nobody misses out.
No matter which of these options you choose, you’ll want them to be similar to your landing page: You’ll need a headline, short description, opt-in form and call to action button.
Option #1: A pop-up opt-in form
You’ve seen these pop-ups: You’re visiting a site and then like magic, a special offer appears. These...
In the last blog, I talked about the one thing you shouldn’t skip in order to attract new subscribers.
Now that you know what you’re offering, it’s time to figure out how to get people opting-in to get it. To do this, you’ll need a simple landing page, as well as enticing copy to reel in new subscribers.
If you have a WordPress site, first, search your WordPress theme for a landing page template. If you have one built into your theme and you like the layout, then move onto writing compelling copy.
If you don’t have a landing page template, then research platforms like LeadPages or Click Funnels. Both can create attractive, eye-catching landing pages with a drag-and-drop interface and built-in templates. Both platforms also have split testing capabilities, so you can test different versions of your landing page to see which one converts more views into sales.
Another option is to check with your email service provider if they have landing page...
Wishful thinking that your website visitors will remember your URL once they leave your site is NOT how to market your business! How frequently have you walked into a room and forgotten why? With all the internet’s distractions, do NOT rely on people to remember you.
Instead, give those web visitors a reason to leave their email addresses with you to stay in touch. Once they grant you permission to contact them again, you can customise your offers and make more sales. The more you stay in touch with your email list, the more your audience will know, like, and trust you, thereby increasing your sales and overall revenue.
First, sign up with an email marketing provider. Gmail or Yahoo Mail isn’t a professional look and those platforms won’t allow you to email many hundreds or thousands of people at once; instead, you’ll become known as a spammer and your email account may become disabled.
Research email providers that allow tagging and look at their...
Social media is an easy way to interact with your audience and to grow your following but sometimes it can seem like a tedious process.
If you want to take control and try to speed up the rate at which you obtain leads or make sales, try using Facebook Ads to increase your reach.
Facebook Ads are created in the Ad Manager and you’ll need to know the demographics of your target market as well as how much you want to spend and how long you want the ad to run.
But first, Facebook wants you to identify your ad objective and you have about 12 options to choose from.
Next is setting up the ad.
Choose the Facebook Page you want to promote and then choose the demographics. If you look at the gauge in the right margin, you’ll see a Potential Reach number that probably is in the millions. Who wouldn’t want millions of new leads, right?
Don’t be fooled.
Of those millions of names, how many would actually be QUALIFIED leads? Do you think you’ll make many sales from...
So many business owners forget about the “social” part of social media.
A huge component of what makes social media work for you is actually being social. It’s simply not enough to create your personal profile and business page and then disappear, waiting for people to find you and buy from you.
While that sounds like a lovely idea, it just doesn’t work because marketing is about building relationships. And what do good, strong relationships have in common? Communication and interaction between the two parties.
You sitting back and waiting for others to do the work is quite the opposite of communicating and interacting.
Plan Daily Posts
Consistency is key to growing a social media audience and that means daily posts on your personal profile, business page, and in your prospect group if you have one. These posts should all be written differently to avoid getting labelled by Facebook as a “spammer”, but they can certainly have the same theme or...