Smart business owners know that to make the most profit possible, they need to keep their operating costs low. However, don’t be fooled into thinking you should try to run your business completely cost-free. It’s nearly impossible – even with all the free tools available – and using all free tools may harm your credibility with your clients.
Put yourself in your client’s position. What are your thoughts about someone whose website has a .wordpress.com or .blogger.com URL instead of the simple-name-of-their-business.com? These are signs that the website owner doesn’t host their own website, which could indicate their newness to the online world.
Think about your branding images and headshots. Are you using a blurry headshot from vacation or did you spend money on a professional photo shoot? All these things make a big difference when it comes to winning clients but it doesn’t have to break your bank account.
Here are 5 ways to control your...
Certainly you’ve heard the old adage, “Time is money.” If you’re a business owner, your time is valuable because you have valuable knowledge to share with your audience. Your time is best used catering to those customers and clients who need your knowledge instead of struggling over some back office tasks that are not customer-related at all.
The time you spend doing these non-customer tasks is money that you’re not earning back. So why is it you still find the need to do everything in your business yourself, instead of investing some of your money on a virtual assistant or in software that will help automate certain business processes?
Outsourcing to Grow Your Business
Outsourcing tasks to a virtual assistant or biting the bullet to hire a business coach can be scary, especially if you’re already on a tight budget or have limited clients. But in the long run, hiring these experts to handle tasks they are experienced to handle will make you money...