Smart business owners know that to make the most profit possible, they need to keep their operating costs low. However, don’t be fooled into thinking you should try to run your business completely cost-free. It’s nearly impossible – even with all the free tools available – and using all free tools may harm your credibility with your clients.
Put yourself in your client’s position. What are your thoughts about someone whose website has a .wordpress.com or .blogger.com URL instead of the simple-name-of-their-business.com? These are signs that the website owner doesn’t host their own website, which could indicate their newness to the online world.
Think about your branding images and headshots. Are you using a blurry headshot from vacation or did you spend money on a professional photo shoot? All these things make a big difference when it comes to winning clients but it doesn’t have to break your bank account.
Here are 5 ways to control your...
There’s a lot of information on the web about starting a virtual assistance practice and it’s quite easy to get sucked into the promise of working less hours for more money and taking time off whenever you feel like it.
Realistically, when you’re getting started, you may end up working more hours and having less time on your hands than you did when you were working for someone else. And, if you don’t get your pricing right, you could end up working for less too!
That’s not to say that working less hours for more money and taking time off when you want is a pipe dream. It can become true if you get it right. But there are a lot of factors to take into consideration which I won’t go into today.
What I can tell you with hindsight is that I fell into three major traps when I started up.
Firstly, I knew how much I needed to earn to survive, but that was about it. I didn’t sit down and look at the figures properly.
Secondly, I didn’t have a...