In the last blog, I talked about the one thing you shouldn’t skip in order to attract new subscribers.
Now that you know what you’re offering, it’s time to figure out how to get people opting-in to get it. To do this, you’ll need a simple landing page, as well as enticing copy to reel in new subscribers.
If you have a WordPress site, first, search your WordPress theme for a landing page template. If you have one built into your theme and you like the layout, then move onto writing compelling copy.
If you don’t have a landing page template, then research platforms like LeadPages or Click Funnels. Both can create attractive, eye-catching landing pages with a drag-and-drop interface and built-in templates. Both platforms also have split testing capabilities, so you can test different versions of your landing page to see which one converts more views into sales.
Another option is to check with your email service provider if they have landing page...
Wishful thinking that your website visitors will remember your URL once they leave your site is NOT how to market your business! How frequently have you walked into a room and forgotten why? With all the internet’s distractions, do NOT rely on people to remember you.
Instead, give those web visitors a reason to leave their email addresses with you to stay in touch. Once they grant you permission to contact them again, you can customise your offers and make more sales. The more you stay in touch with your email list, the more your audience will know, like, and trust you, thereby increasing your sales and overall revenue.
First, sign up with an email marketing provider. Gmail or Yahoo Mail isn’t a professional look and those platforms won’t allow you to email many hundreds or thousands of people at once; instead, you’ll become known as a spammer and your email account may become disabled.
Research email providers that allow tagging and look at their...
Social media is an easy way to interact with your audience and to grow your following but sometimes it can seem like a tedious process.
If you want to take control and try to speed up the rate at which you obtain leads or make sales, try using Facebook Ads to increase your reach.
Facebook Ads are created in the Ad Manager and you’ll need to know the demographics of your target market as well as how much you want to spend and how long you want the ad to run.
But first, Facebook wants you to identify your ad objective and you have about 12 options to choose from.
Next is setting up the ad.
Choose the Facebook Page you want to promote and then choose the demographics. If you look at the gauge in the right margin, you’ll see a Potential Reach number that probably is in the millions. Who wouldn’t want millions of new leads, right?
Don’t be fooled.
Of those millions of names, how many would actually be QUALIFIED leads? Do you think you’ll make many sales from...
So many business owners forget about the “social” part of social media.
A huge component of what makes social media work for you is actually being social. It’s simply not enough to create your personal profile and business page and then disappear, waiting for people to find you and buy from you.
While that sounds like a lovely idea, it just doesn’t work because marketing is about building relationships. And what do good, strong relationships have in common? Communication and interaction between the two parties.
You sitting back and waiting for others to do the work is quite the opposite of communicating and interacting.
Plan Daily Posts
Consistency is key to growing a social media audience and that means daily posts on your personal profile, business page, and in your prospect group if you have one. These posts should all be written differently to avoid getting labelled by Facebook as a “spammer”, but they can certainly have the same theme or...
When was the last time you actually talked about your business and what you do for people on Facebook?
Do the followers of your personal profile have any idea what you do for a living? Or are you on Facebook keeping up with college buddies and parent friends from your kids’ school?
I know you know this, but it bears repeating: If you don’t toot your own horn once in a while, nobody else will do it for you.
Don’t sit back and wait for people to find you. Be proactive and step out from behind your computer and TELL people what your business is all about.
True, you don’t want every single post to be self-promotion because that definitely gets old and could turn followers away from you. Instead, develop a social media plan so your posts are a good balance between personal, business, and fun.
Facebook allows at least three different ways to reach your audience and if you’re on Facebook for business, you should utilise all three because not everyone will see...
There’s so much more to life than working, don’t you agree? So, if you do nothing but post about your business and become a pushy salesperson, you’re not doing yourself justice and your followers will soon get bored and abandon you. Instead, show them what a well-rounded life you lead and pique their interest with other “lifestyle” type photos and posts.
Sharing parts of your life is just one way to develop a relationship where your audience will get to know, like, and trust you enough to make a purchase. These photos and funny stories will make you appear more approachable, so your followers won’t hesitate to send you a message to ask questions about your products.
Here are just a few fun ways to lighten up the mood on Facebook and to increase your engagement with your followers:
Share Your Humour
Did your preschooler tell a funny story at breakfast? Feel free to share it. Did you have a funny conversation with your bestie, teenager, or...
High achievers – in both the online world and in the corporate world – generally have positive attitudes, know how to take action, and know how to ask for help. They are also not afraid to bring in coaches to help them improve their leadership and planning skills.
Who wants to be around pessimistic people? Having pessimistic coworkers is bad but having a business owner or department head who is constantly finding fault in other people’s work or who is always pessimistic about project outcomes is a sure way to send morale plummeting.
Luckily a mindset coach can help the pessimist turn their negative thoughts into positive thoughts.
Taking action is not necessarily an inborn trait but it’s certainly a skill that can be learned.
High achievers don’t reach their level of success by overthinking their business plans or by waiting for opportunities to present themselves.
Those are quick ways to stall your business.
Instead, high earners learn to develop the...
As the great Benjamin Franklin once said, “If you fail to plan, you plan to fail.”
With all the moving parts of a business to look after, it’s no wonder that some things fall through the cracks affecting your business growth and bottom line profits.
Let’s examine 5 mistakes that will diminish your profits if not fixed right away.
1. Inconsistent Marketing
It’s just not enough to publish one Facebook post or a couple of tweets every week. Likewise, ignoring your email list is also detrimental to your business. If you don’t keep up with a consistent marketing plan, people will forget your name, will forget how they ended up on your email list, or forget why they’re following you on social media. These forgotten people need to be won over yet again and they need to hear and see your company name on a consistent basis before they decide to spend money on your products or services.
2. Failure to Automate
Are you stuck in the old school way of doing...
It seems the current popular advice for growing your business is, “You need a coach,” and you’ll see dozens of people hanging up their coaching hat, advertising for clients.
But the term “coach” is extremely broad and general so the key to hiring the right coach is knowing what you’re looking for and what TYPE of coach to hire. After all, you wouldn’t hire a college rugby coach to bring the school’s football team to a league game, would you?
Every coach has their own niche – much like your business serves a particular niche – and within those niches, every coach has their own strengths and weaknesses. Let’s look at some of those niches in full detail.
Mindset coaches focus on your brain’s mindset, how you think and feel about your business and your life; and how to turn any negative thoughts into positive thoughts.
Mindset coaches do not solely focus on business; if you’re unhappy with any...
Are you trying to learn everything about everything in an effort to save money? Sure, it’s tough to admit you need help but if you continue being everything to everyone, you’ll burn out and resent your business.
Years ago when I was first starting my business I was in an online conversation about the importance of choosing a niche for your business rather than just saying, “I want to serve EVERYBODY.”
Of course, you want to make money so instinctively business owners tell themselves that it’s better to appeal to more people than a selective few. But somebody in the conversation responded by saying, “Do you want to be known as Walmart or do you want to be known as Neiman Marcus?”
The point is Walmart appeals to everyone, but they depend on the sheer volume of customers to make their profit.
Neiman Marcus (designer goods), on the other hand, appeals to a very specific demographic which has the disposable income to spend and they don’t...