Goal setting is a worthwhile process but are you setting goals that are too easy? Or maybe you’re at the other end of the spectrum and set them so they are too challenging?
Goals that are too easy will keep you in your comfort zone and won’t lead to business growth.
Goals that are too challenging will make you feel defeated and possibly cause you to give up on your dream.
Planning on how to accomplish your goals doesn’t require a lot of time but it’s a necessary part of the process. Otherwise, you’ll wonder each morning what you’re supposed to be doing and will remain at a standstill.
Here’s a way to categorize your goals so you will always be challenged:
1. Small goals. These are goals you can reach easily with just a little bit of extra effort, such as adding 5-10 new subscribers each week. Small goals should always increase but shouldn’t be so difficult that you end up stressed. These should be the easiest goals to meet so you feel...
Setting goals is a task every single person should embrace. Whether you do it every New Year or at various times throughout the year, knowing what you want in life will prevent that feeling of just floating through each day without purpose. Knowing your purpose and goals motivates you to wake up and take action every single day.
Setting goals in every aspect of your life will keep you focused on what you want. Whether it’s about losing weight to regain your health or increasing your business profits to move to a warmer climate, knowing what you want allows you to put action steps in place. After all, nothing happens in life without taking action.
Successful People Who Set Goals
If you’re feeling defeated with not reaching goals in the past, don’t worry. Even the most successful celebrities and business owners have seen their own failures but continued to set goals anyway.
Entertainer extraordinaire Beyoncé keeps a photograph of an Academy Award by her...
Smart business owners know that to make the most profit possible, they need to keep their operating costs low. However, don’t be fooled into thinking you should try to run your business completely cost-free. It’s nearly impossible – even with all the free tools available – and using all free tools may harm your credibility with your clients.
Put yourself in your client’s position. What are your thoughts about someone whose website has a .wordpress.com or .blogger.com URL instead of the simple-name-of-their-business.com? These are signs that the website owner doesn’t host their own website, which could indicate their newness to the online world.
Think about your branding images and headshots. Are you using a blurry headshot from vacation or did you spend money on a professional photo shoot? All these things make a big difference when it comes to winning clients but it doesn’t have to break your bank account.
Here are 5 ways to control your...
Let’s step away from the opt-ins for a moment and explore another option.
Before you start getting sweaty palms and shouting at the screen because the thought of running a live webinar was definitely NOT on your strategy list, let me tell you something.
If I can do it… you can do it.
I have worked behind the scenes for the last 20 years supporting a variety of clients. I am used to being behind the scenes. I actually quite like it there.
The thought of running a webinar made me wobble a bit initially.
But you know what?
It’s true what they say.
If you’re confident about the subject you’re talking about, you forget you’re speaking to ‘live’ people.
So, here’s how free webinars can explode your list.
People love video because this medium is the closest thing to seeing you in person. Your audience members don’t have to travel or leave the comfort of their home to see you in action. They will see your face, hear...
In the last blog, I talked about the one thing you shouldn’t skip in order to attract new subscribers.
Now that you know what you’re offering, it’s time to figure out how to get people opting-in to get it. To do this, you’ll need a simple landing page, as well as enticing copy to reel in new subscribers.
If you have a WordPress site, first, search your WordPress theme for a landing page template. If you have one built into your theme and you like the layout, then move onto writing compelling copy.
If you don’t have a landing page template, then research platforms like LeadPages or Click Funnels. Both can create attractive, eye-catching landing pages with a drag-and-drop interface and built-in templates. Both platforms also have split testing capabilities, so you can test different versions of your landing page to see which one converts more views into sales.
Another option is to check with your email service provider if they have landing page...
Wishful thinking that your website visitors will remember your URL once they leave your site is NOT how to market your business! How frequently have you walked into a room and forgotten why? With all the internet’s distractions, do NOT rely on people to remember you.
Instead, give those web visitors a reason to leave their email addresses with you to stay in touch. Once they grant you permission to contact them again, you can customise your offers and make more sales. The more you stay in touch with your email list, the more your audience will know, like, and trust you, thereby increasing your sales and overall revenue.
First, sign up with an email marketing provider. Gmail or Yahoo Mail isn’t a professional look and those platforms won’t allow you to email many hundreds or thousands of people at once; instead, you’ll become known as a spammer and your email account may become disabled.
Research email providers that allow tagging and look at their...
Social media is an easy way to interact with your audience and to grow your following but sometimes it can seem like a tedious process.
If you want to take control and try to speed up the rate at which you obtain leads or make sales, try using Facebook Ads to increase your reach.
Facebook Ads are created in the Ad Manager and you’ll need to know the demographics of your target market as well as how much you want to spend and how long you want the ad to run.
But first, Facebook wants you to identify your ad objective and you have about 12 options to choose from.
Next is setting up the ad.
Choose the Facebook Page you want to promote and then choose the demographics. If you look at the gauge in the right margin, you’ll see a Potential Reach number that probably is in the millions. Who wouldn’t want millions of new leads, right?
Don’t be fooled.
Of those millions of names, how many would actually be QUALIFIED leads? Do you think you’ll make many sales from...
So many business owners forget about the “social” part of social media.
A huge component of what makes social media work for you is actually being social. It’s simply not enough to create your personal profile and business page and then disappear, waiting for people to find you and buy from you.
While that sounds like a lovely idea, it just doesn’t work because marketing is about building relationships. And what do good, strong relationships have in common? Communication and interaction between the two parties.
You sitting back and waiting for others to do the work is quite the opposite of communicating and interacting.
Plan Daily Posts
Consistency is key to growing a social media audience and that means daily posts on your personal profile, business page, and in your prospect group if you have one. These posts should all be written differently to avoid getting labelled by Facebook as a “spammer”, but they can certainly have the same theme or...
When was the last time you actually talked about your business and what you do for people on Facebook?
Do the followers of your personal profile have any idea what you do for a living? Or are you on Facebook keeping up with college buddies and parent friends from your kids’ school?
I know you know this, but it bears repeating: If you don’t toot your own horn once in a while, nobody else will do it for you.
Don’t sit back and wait for people to find you. Be proactive and step out from behind your computer and TELL people what your business is all about.
True, you don’t want every single post to be self-promotion because that definitely gets old and could turn followers away from you. Instead, develop a social media plan so your posts are a good balance between personal, business, and fun.
Facebook allows at least three different ways to reach your audience and if you’re on Facebook for business, you should utilise all three because not everyone will see...
There’s so much more to life than working, don’t you agree? So, if you do nothing but post about your business and become a pushy salesperson, you’re not doing yourself justice and your followers will soon get bored and abandon you. Instead, show them what a well-rounded life you lead and pique their interest with other “lifestyle” type photos and posts.
Sharing parts of your life is just one way to develop a relationship where your audience will get to know, like, and trust you enough to make a purchase. These photos and funny stories will make you appear more approachable, so your followers won’t hesitate to send you a message to ask questions about your products.
Here are just a few fun ways to lighten up the mood on Facebook and to increase your engagement with your followers:
Share Your Humour
Did your preschooler tell a funny story at breakfast? Feel free to share it. Did you have a funny conversation with your bestie, teenager, or...