Use free webinars to explode your list–and your know, like, trust factor

Let’s step away from the opt-ins for a moment and explore another option.

Free webinars.

Before you start getting sweaty palms and shouting at the screen because the thought of running a live webinar was definitely NOT on your strategy list, let me tell you something.

If I can do it… you can do it.

I have worked behind the scenes for the last 20 years supporting a variety of clients. I am used to being behind the scenes. I actually quite like it there.

The thought of running a webinar made me wobble a bit initially.

But you know what?

It’s true what they say.

If you’re confident about the subject you’re talking about, you forget you’re speaking to ‘live’ people.

So, here’s how free webinars can explode your list.

People love video because this medium is the closest thing to seeing you in person. Your audience members don’t have to travel or leave the comfort of their home to see you in action. They will see your face, hear...

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Transform your website into a subscriber-generating machine with a few simple tweaks

If you already have a website, is it working for you around-the-clock to bring in new subscribers?

It could–and should–be!

Gone are the days of boring old websites that serve as business cards on the web.

It’s time to up the ante on your current website and accelerate your growth.

And if you don’t have a website yet, this article is still worth a read. You get to start the right way and save yourself loads of time.

Okay, so previously, we talked about having a landing page with an opt-in form. Well, here’s the good news. You can also easily add your opt-in to several other places on your site to ensure nobody misses out.

No matter which of these options you choose, you’ll want them to be similar to your landing page: You’ll need a headline, short description, opt-in form and call to action button.

Option #1: A pop-up opt-in form
You’ve seen these pop-ups: You’re visiting a site and then like magic, a special offer appears. These...

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Create a landing page so people are excited to give away their email

In the last blog, I talked about the one thing you shouldn’t skip in order to attract new subscribers.

Now that you know what you’re offering, it’s time to figure out how to get people opting-in to get it. To do this, you’ll need a simple landing page, as well as enticing copy to reel in new subscribers.

If you have a WordPress site, first, search your WordPress theme for a landing page template. If you have one built into your theme and you like the layout, then move onto writing compelling copy.

If you don’t have a landing page template, then research platforms like LeadPages or Click Funnels. Both can create attractive, eye-catching landing pages with a drag-and-drop interface and built-in templates. Both platforms also have split testing capabilities, so you can test different versions of your landing page to see which one converts more views into sales.

Another option is to check with your email service provider if they have landing page...

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The #1 thing you need to attract new subscribers

Wishful thinking that your website visitors will remember your URL once they leave your site is NOT how to market your business! How frequently have you walked into a room and forgotten why? With all the internet’s distractions, do NOT rely on people to remember you.

Instead, give those web visitors a reason to leave their email addresses with you to stay in touch. Once they grant you permission to contact them again, you can customise your offers and make more sales. The more you stay in touch with your email list, the more your audience will know, like, and trust you, thereby increasing your sales and overall revenue.

First, sign up with an email marketing provider. Gmail or Yahoo Mail isn’t a professional look and those platforms won’t allow you to email many hundreds or thousands of people at once; instead, you’ll become known as a spammer and your email account may become disabled.

Research email providers that allow tagging and look at their...

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Use glowing testimonials to eradicate their fears

What’s the difference between a testimonial and transformational, narrative story?

Narratives focus on the end results of using your product while testimonials talk about the benefits of your product.

In your narrative, your storyteller will share the results they experienced after purchasing your product and following your advice. Transformative results also yield lifelong positive results in other aspects of their life, which are also important to highlight.

Anyone reading your sales page should be inspired by these narratives and feel like the storyteller is speaking directly to them.

The reader should be able to relate to the storyteller and feel like “if they can do it, so can I.”

Testimonials focus more on the individual benefits of your product/service and, more importantly, they reduce customer anxiety.

You may encounter people who have never bought anything online before who are nervous about the prospect in general or you may find some readers who...

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Blow their minds with a transformative story

No matter how strong your sales copy is, nothing seals a sale more than a story showcasing how YOUR productor service changed someone’s life. Your audience wants to know how your product or service will help them solve their problem.

People generally want some proof before spending their hard-earned money, so find transformative stories that are inspiring.

Start with your own story.
• What struggles did you face that convinced you to create your product/service?
• What was your experience?
• Did you have any setbacks along the way?
• What lessons did you learn?
• What results did you obtain from using your own product/service?

If that’s more detail than you’d like to share with your audience, find other customers who would be willing to answer those same questions.

Craft these answers into an endearing narrative that shows clearly how their life was transformed. Write this in a format that imitates a blog post (no bullet points here) but keep...

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Keep them enthralled with kick-ass descriptive copy

Consider the first two paragraphs of your sales page as teasers: You’re hinting a little bit about what your product can do for the reader but you’re not giving away too much yet. Teasing your readers with strong copy will keep them on your page, reading and wanting more.

Offer hints of what your product/service can do and how your product will make your readers’ lives better. This is where your market research comes into play. If you asked your audience what they needed PRIOR to creating your product or service, you’ll be slightly ahead of the game.

Now you can say loudly that you listened to their needs and tout the benefits of your product or service. Following that path alone will earn you some credibility points but if you want these followers to become loyal buyers, follow through with an amazing product that your audience could only dream about.

If you are proud of your product/service, your excitement will shine through every word of your sales copy...

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Write a bold headline they simply can’t ignore

Think about the last time you read a sales page online. Doesn’t matter what the product was; just think back and remember what action you took after reading that headline: Did you read further down the page before buying or did you click away, never to go back again?

If you clicked away, you’re in the majority. According to experts, 8 out of 10 people will read your headline, but only 2 out of 10 will read the rest of the sales copy.

So, basically 80% of people will read your headline but if you don’t grab them in those first seconds, you’re losing 60% of your audience who click away.

Can you make sales with only 20% of your viewers reading the whole page? Sure, but why not set yourself up for success from the beginning by creating the strongest headline possible so they have no choice but to read further down the page?

A well-crafted headline not only grabs attention but can also deliver a full message by using just a few words. Add in a few benefits to the...

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Working from home with a cat or dog… is it possible?

If you are a cat lover or a dog lover, then working from home might seem like a dream!
After all, you now have the option to work with company from a pet all day. That’s great for them and for you…
Until you actually try it. That’s about when you realise that this is a huge challenge with a large number of logistical and practical obstacles.
Is it even possible? And how can you survive?

The Challenge

Of course, the issue is that pets want attention. Your cat may very well decide it wants to come and sit on your keyboard, while your dog might have a tendency to nudge your leg with their head until you play with them.
This isn’t always the case! Some dogs (older ones in particular) will happily curl up on the couch behind you all day. Some cats are loners and really would rather you didn’t pay them any attention!
So, this is certainly possible, depending on the kind of pet you have.
There are also some things you can do to make life easier for yourself.


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How to look after your health and fitness when working from home

Working from home might seem like an amazing opportunity to relax and take it easy. You can wake up later, you don’t need to commute to work, and you can avoid to speaking to anyone you don’t want to.
But while all that might sound amazing, it can actually end up being too much of a good thing.
Going outdoors is actually rather crucial for vitamin D and fresh air. Speaking to people is good for our mental health. And not commuting might well mean only getting 1,000 steps a day. This can all cause serious damage to your health!
So what can you do? Here are some tips that will make a big difference.

Spend Time Outdoors

One way or another, you NEED to spend time outdoors. A powerful tip is to go outdoors in the morning, as this will also help you to adjust your body clock to ensure better sleep.
At the same time, going for walks can also be useful. Try wearing a fitness tracker which will count your steps and that way tell you if you need to get more exercise – the...

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