Last week I ‘fessed up to how I’ve felt lately. Sam and I have both missed our annual outdoor adventures which is partly why my head has not been fully in the game.
One night I was laid on the couch watching something or other on tv when Sam handed me his iPad. He loves sifting through eBay finding vintage Lego and jigsaws.
“Look at that” he said, “There’s a whole pile of board games and jigsaws but look what comes with them for the price!”
I looked. Then looked again in disbelief.
“Shame all the board games and jigsaws come too,” I said teasingly.
Then at the same time, a little light bulb switched on in both our brains. Sometimes we don’t need to say anything to know what each other is thinking.
We both realised that this could be a way to get back into the wider world with minimum impact on other people during the Covid-19 crisis.
Spoiler Alert: It’s not earth shattering!
The board games and jigsaws came...
Things have to change. I am going to be honest. My head has not been in the game recently. I’ve been suffering from cabin fever for a while now. Since the pandemic started, I have hardly ventured out apart from walking the dogs around the block once a day.
Normally Sam and I are lucky enough to have been abroad once, maybe twice by this time of year, and had many great adventures in between. We LOVE to explore.
By the end of summer, we would normally have completed a charity walk, usually around 25 - 30 miles, to raise funds for our chosen charities and been on many walks beforehand to build up to the big day.
We would have travelled to Wales and Scotland visiting parents, with day trips and weekends away involving walks along the beach, bacon butties and large pieces of cake.
Of course, this year everything has been put on hold.
Now don’t get me wrong. I completely understand why everything is as it is – this...
In my previous blog I covered 5 ideas about how to get your motivation back.
Here are six further ideas to win back your motivation and fall in love with your work all over again.
1. Align your work with your life purpose
If you combine your area of genius with a deep, inner life purpose that drives you, regaining your motivation comes naturally.
Your life purpose is not external, like “teaching kids to play football”. That would just be a manifestation of what drives you.
The sort of life purpose to identify and embrace is spiritual, even if you are not.
It gives your life meaning.
It’s something you want to live for every day, like “leading by example”.
Even if you don’t like journaling, this is a highly useful tool to embrace when you are on an inner journey. Articulating your thoughts on paper helps you quickly see through premises or statements that aren’t really true (just as it does if you talk about a topic in a group). It...
Feeling a little unmotivated? You know you’ve got things to do but just don’t feel like making the effort?
We ALL feel like that from time to time. There’s nothing to be ashamed of.
If you’re running your own business or in the process of getting your VA/freelance business up and running, girl, you’ve got to get up and move on. And quick, before the rot sets in!
Question: What do you do, (or would you do) if a client were demotivated? How do you help your clients to motivate themselves?
Answer: You ask questions, encourage them, call them out on avoidant or excuse-based behaviour, praise them for steps forward.
ALL of this you can apply to yourself.
Become YOUR OWN client.
Here are five ideas to win back your motivation and fall in love with your work all over again.
1. Recognise that goals and paths are two different things
You’ve been focusing on your goal but not really getting closer. Your business is much too busy, and you feel...
Let’s step away from the opt-ins for a moment and explore another option.
Before you start getting sweaty palms and shouting at the screen because the thought of running a live webinar was definitely NOT on your strategy list, let me tell you something.
If I can do it… you can do it.
I have worked behind the scenes for the last 20 years supporting a variety of clients. I am used to being behind the scenes. I actually quite like it there.
The thought of running a webinar made me wobble a bit initially.
But you know what?
It’s true what they say.
If you’re confident about the subject you’re talking about, you forget you’re speaking to ‘live’ people.
So, here’s how free webinars can explode your list.
People love video because this medium is the closest thing to seeing you in person. Your audience members don’t have to travel or leave the comfort of their home to see you in action. They will see your face, hear...
If you already have a website, is it working for you around-the-clock to bring in new subscribers?
It could–and should–be!
Gone are the days of boring old websites that serve as business cards on the web.
It’s time to up the ante on your current website and accelerate your growth.
And if you don’t have a website yet, this article is still worth a read. You get to start the right way and save yourself loads of time.
Okay, so previously, we talked about having a landing page with an opt-in form. Well, here’s the good news. You can also easily add your opt-in to several other places on your site to ensure nobody misses out.
No matter which of these options you choose, you’ll want them to be similar to your landing page: You’ll need a headline, short description, opt-in form and call to action button.
Option #1: A pop-up opt-in form
You’ve seen these pop-ups: You’re visiting a site and then like magic, a special offer appears. These...
In the last blog, I talked about the one thing you shouldn’t skip in order to attract new subscribers.
Now that you know what you’re offering, it’s time to figure out how to get people opting-in to get it. To do this, you’ll need a simple landing page, as well as enticing copy to reel in new subscribers.
If you have a WordPress site, first, search your WordPress theme for a landing page template. If you have one built into your theme and you like the layout, then move onto writing compelling copy.
If you don’t have a landing page template, then research platforms like LeadPages or Click Funnels. Both can create attractive, eye-catching landing pages with a drag-and-drop interface and built-in templates. Both platforms also have split testing capabilities, so you can test different versions of your landing page to see which one converts more views into sales.
Another option is to check with your email service provider if they have landing page...
Wishful thinking that your website visitors will remember your URL once they leave your site is NOT how to market your business! How frequently have you walked into a room and forgotten why? With all the internet’s distractions, do NOT rely on people to remember you.
Instead, give those web visitors a reason to leave their email addresses with you to stay in touch. Once they grant you permission to contact them again, you can customise your offers and make more sales. The more you stay in touch with your email list, the more your audience will know, like, and trust you, thereby increasing your sales and overall revenue.
First, sign up with an email marketing provider. Gmail or Yahoo Mail isn’t a professional look and those platforms won’t allow you to email many hundreds or thousands of people at once; instead, you’ll become known as a spammer and your email account may become disabled.
Research email providers that allow tagging and look at their...
What’s the difference between a testimonial and transformational, narrative story?
Narratives focus on the end results of using your product while testimonials talk about the benefits of your product.
In your narrative, your storyteller will share the results they experienced after purchasing your product and following your advice. Transformative results also yield lifelong positive results in other aspects of their life, which are also important to highlight.
Anyone reading your sales page should be inspired by these narratives and feel like the storyteller is speaking directly to them.
The reader should be able to relate to the storyteller and feel like “if they can do it, so can I.”
Testimonials focus more on the individual benefits of your product/service and, more importantly, they reduce customer anxiety.
You may encounter people who have never bought anything online before who are nervous about the prospect in general or you may find some readers who...
No matter how strong your sales copy is, nothing seals a sale more than a story showcasing how YOUR productor service changed someone’s life. Your audience wants to know how your product or service will help them solve their problem.
People generally want some proof before spending their hard-earned money, so find transformative stories that are inspiring.
Start with your own story.
• What struggles did you face that convinced you to create your product/service?
• What was your experience?
• Did you have any setbacks along the way?
• What lessons did you learn?
• What results did you obtain from using your own product/service?
If that’s more detail than you’d like to share with your audience, find other customers who would be willing to answer those same questions.
Craft these answers into an endearing narrative that shows clearly how their life was transformed. Write this in a format that imitates a blog post (no bullet points here) but keep...