Do you have your goals set out for this year?
Did you create them at the beginning of the year but haven’t monitored them since then? If that’s you, don’t worry, you’re not alone.
Business goals help you gauge your success and help you stay motivated to reach those goals. Some people think the planning stage is drudgery but even those entrepreneurs who prefer the “fly by the seat of your pants” approach to running their business have specific goals in mind.
Not having goals is equivalent to being on a hamster wheel going nowhere.
Take a few minutes and think about what you want to accomplish in your business and make sure you’re not making any of these mistakes in your goal-setting process:
1. Procrastinating. You don’t need to wait until January 1st to set your goals. Try setting quarterly goals instead. If the idea seems overwhelming, set a timer for 30 minutes and start mapping your goals on paper.
2. Not prioritizing. You can...
Goal setting is a worthwhile process but are you setting goals that are too easy? Or maybe you’re at the other end of the spectrum and set them so they are too challenging?
Goals that are too easy will keep you in your comfort zone and won’t lead to business growth.
Goals that are too challenging will make you feel defeated and possibly cause you to give up on your dream.
Planning on how to accomplish your goals doesn’t require a lot of time but it’s a necessary part of the process. Otherwise, you’ll wonder each morning what you’re supposed to be doing and will remain at a standstill.
Here’s a way to categorize your goals so you will always be challenged:
1. Small goals. These are goals you can reach easily with just a little bit of extra effort, such as adding 5-10 new subscribers each week. Small goals should always increase but shouldn’t be so difficult that you end up stressed. These should be the easiest goals to meet so you feel...
Setting goals is a task every single person should embrace. Whether you do it every New Year or at various times throughout the year, knowing what you want in life will prevent that feeling of just floating through each day without purpose. Knowing your purpose and goals motivates you to wake up and take action every single day.
Setting goals in every aspect of your life will keep you focused on what you want. Whether it’s about losing weight to regain your health or increasing your business profits to move to a warmer climate, knowing what you want allows you to put action steps in place. After all, nothing happens in life without taking action.
Successful People Who Set Goals
If you’re feeling defeated with not reaching goals in the past, don’t worry. Even the most successful celebrities and business owners have seen their own failures but continued to set goals anyway.
Entertainer extraordinaire Beyoncé keeps a photograph of an Academy Award by her...
Have you been in this scenario: your website got a professional makeover, your products and services are spiffed up and ready to sell, and you open your doors waiting for that first client to find you. You’ll have some sales, some enquiries about your services, and some sign ups to your email list. But then you’ll get feedback from people who don’t take that next step to hire you. Or the sales of your products will slow down to a trickle. You’ll get myriad reasons why prospects don’t sign on but it’s hard not to take that rejection personally.
Remember that they are not rejecting YOU personally; they are simply not ready right now to hire you (or by your eBook, or join your group coaching). How you handle this rejection will foretell how your business will grow over the years.
1. Thank your prospects for their feedback. Many people shy away from giving negative feedback but it can only help you in the long run. Don’t be afraid to ask that...
Marketing your business is a task that should never have an end date. You should always have a steady stream of prospects enquiring about your services, opting into your email list, or purchasing your products. When you stop having that steady flow, it’s time to re-evaluate your marketing efforts.
Your sales funnel is simply the path your prospects take from first introduction to your products and services toward your highest price service, normally 1:1 coaching. The offers you make along this funnel path are completely up to you and they normally follow a gradual price increase.
Here are some ways to consistently attract clients into your funnel, no matter what time of year:
1. Be consistent with your marketing. Take advantage of real life networking events and sponsorship opportunities. Post daily on social media. Interact with prospects on your page, your personal profile, or within common groups. Use scheduling options or third-party schedulers to post on public holidays or...
Smart business owners know that to make the most profit possible, they need to keep their operating costs low. However, don’t be fooled into thinking you should try to run your business completely cost-free. It’s nearly impossible – even with all the free tools available – and using all free tools may harm your credibility with your clients.
Put yourself in your client’s position. What are your thoughts about someone whose website has a .wordpress.com or .blogger.com URL instead of the simple-name-of-their-business.com? These are signs that the website owner doesn’t host their own website, which could indicate their newness to the online world.
Think about your branding images and headshots. Are you using a blurry headshot from vacation or did you spend money on a professional photo shoot? All these things make a big difference when it comes to winning clients but it doesn’t have to break your bank account.
Here are 5 ways to control your...
When was the last time you did some target market analysis? Do you know exactly WHO you’re trying to reach with your services? Have you identified HOW you can help them through their pain points?
Or does this all sound foreign to you?
Knowing your target market is an integral part of running your business. Sure, you can have a solid message but is your target market hearing it? There’s no way to know unless you can identify WHO your market is and how to get your message to them. Without this information, you are practicing what I call “hope marketing,” in which you’re just throwing your message out there and HOPING someone notices and becomes your client. Sorry to say but that process is a waste of your valuable time and skills.
1. You’re not B&M so don’t try to appeal to the vast population. B&M’s success depends upon carrying thousands of products that appeal to a wide variety of people of varying economic levels, all at...
Job burn out is a very real thing, whether you work for a large company or you work for yourself.
Slowly, over time, you start hitting the snooze button; you procrastinate about starting projects; you suffer from writer’s block when it comes to creating products; and you don’t look forward to working with clients.
It may seem to come on suddenly, but these easy-to-miss signs start slowly and snowball until you question if you still want to continue with your business. So, if you've just started your own VA practice or freelance business, it's worth reading about what can happen, now, so you can watch out for any signs.
No one is immune to this dilemma but there are ways you can prevent it from happening.
1. Interview client prospects carefully. The interview process is crucial for weeding out high-maintenance clients and to eliminate those who don’t want to do the work. I like to call them vampire clients: they suck the energy right out of you...
If you've decided to go down the lines of starting an online business, or, if you've already started up but don't have a website, I would highly recommend you get one.
If you are currently relying solely on social media platforms, I'd be mindful that things may change, usually overnight, and all that hard work could be gone... forever.
So, before you quit your day job or become totally reliant on social media platforms to create sales, make sure you have a website that is up to par and ready to attract clients.
Your website is the introduction of your business to the world. You want to make it as easy as possible for prospective clients to understand who you are, what you do, and how you can help them with their needs.
Leaving a prospect without a clear path to that information will cause frustration and if they can’t find the info they need quickly, they will leave your website in search of another...
As the UK is on the verge of 'opening up' again and life begins to get back to some sort of normality, you may be someone who's been working from home for a few months and decided that you actually like it. Believe me, it's not for everyone!
The thought of going back 'in' to work may not be filling you with happiness, and if you haven't started your own business yet, this might now be in the forefront of your mind.
One of the primary reasons people hesitate to start a business is their fear of needing many thousands of pounds in start-up money.
If you’re starting a brick-and-mortar business that requires a physical location and/or inventory, yes, those start-up costs can be very expensive. However, if you’re starting a service business online, working from the comfort of your own home, then the start-up costs are minimal.
Here are 5 ways to stay on budget while setting up your business:
1. Purchase a domain. Every business should have a website as part of their...